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Jorge Rodríguez Gerada

Cuba Art Painting Street Art

Identity Serie project by Jorge Rodríguez Gerada.

“My idea is to show that we should all be seen with dignity. I believe that our identity should come from within not from the brands that we wear. We should question who chooses our cultural icons and role models, our values and aesthetics. We are living in a time were corporate manipulation has become very refined and effective. `Terrorist´ manipulation has at its base the premise of the individual being considered dispensable in order to change the thinking of the larger group. By giving importance to each life I want to give importance to empathy”.

Living between New York City and Barcelona.

Santa Clara. (Cuba)